COLORADO SPRINGS, Colo. — USA Swimming, the National Governing Body of swimming in the United States, and USA Track & Field (USATF), the National Governing Body for track and field, long-distance running, and race walking in the United States, announced today the appointment of One & All as their agency of record to lead the organizations’ collective sponsorship sales efforts heading into the Olympic Games Paris 2024.
USA Swimming and USATF pointed to the agency’s creativity, state-of-the-art analytics and exceptional track record of helping organizations achieve impact as key factors in their selection.
“Our goal in this process was to identify an agency for the coming years that shares our values and vision and one that can secure partnerships to elevate our respective sports while providing the resources our athletes so richly deserve,” USA Swimming President & CEO Tim Hinchey III said. “By combining the assets of USA Track & Field and USA Swimming, we can compete with any property in sports across the globe. We’ve been diligent in our process, and we believe One & All is uniquely prepared to help us revolutionize Olympic sponsorship in this country on our journey to Paris and beyond.”
“At USATF, we pride ourselves in our forward-thinking and innovative approach to driving commercial success,” said USATF CEO Max Siegel. “Combining our assets with those of USA Swimming, there’s not a more marketable or successful sports property. Doing so allows us to fully galvanize the opportunities in sponsorships for our NGB’s and athletes. We’re looking forward to working with One & All as we look to Paris 2024 and LA28 to expand our partners and pioneer the marketplace with USA Swimming.”
One & All will be responsible for developing sponsorship marketing materials, programs and strategies for the joint sales effort. The company will help identify, solicit and/or engage prospective sponsors for USA Track & Field and USA Swimming and any or all its official rights, events and media opportunities. One & All will effort to engage prospective media and content partners as two of the strongest national federations in the world of Olympic sport embark on the path of transforming how sponsors engage with the country’s premier Olympic sports and superstars.
“As a purpose-driven agency, our goal is to connect communities to causes on a deeper level in order to create measurable value for our clients,” said Denise Wong, CEO of One & All. “Our team looks forward to deploying the innovations we’ve pioneered recently in the digital, analytics and experiential areas to assist USATF and USA Swimming in transforming sponsorship opportunities and expanding the social impact for both the athletes and their sport.”
USA Track & Field (USATF) is the national governing body for track and field, long-distance running, and race walking in the United States. USATF encompasses the world's oldest organized sports, some of the most-watched events of Olympic broadcasts, the country's No. 1 high school and junior high school participatory sport and more than 30 million adult runners in the United States. For more information on USATF, visit www.usatf.org.
Contact: Natalie Uhl, Communications Coordinator, USA Track & Field, [email protected].
As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit www.usaswimming.org.
Contact: Molly O’Mara Fillmore, Director of Communications, USA Swimming, [email protected].
One & All exists to help their purpose-driven corporate and nonprofit clients solve the world's most pressing challenges. With a strong commitment to diversity and inclusion, the agency provides data-driven solutions that create real and powerful connections between organizations and people to fuel growth and impact. With employees across the US, One & All helps clients through data and analytics, brand strategy and advertising, consulting services, and digital and social campaigns. One & All are experienced marketers who are digitally driven, content savvy and have a strong innovation mindset.
Contact: Jennifer Houston, One & All, [email protected].
USA Swimming and USA Track & Field Select One & All to Lead Joint Sales Effort | USA Track & Field – USATF
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